Identity / Website / Development / 2026
One pair of hands. Twenty years of proof.
Independent paint specialist / Farnham, Surrey
Scroll through the work ↓
01 / Brief
Expert work.
Invisible online.
AJS had the experience, the standards and the reputation. What it lacked was a digital presence capable of carrying the same confidence.
The task was not to make a traditional workshop look fashionable. It was to make its precision, honesty and independence impossible to miss.
01B / Proof
- Experience
- 20+ years
- Structure
- One craftsman
- Position
- Start to finish
02 / Identity
Old-school standards.
Zero nostalgia.
02B / Identity principles
Racing stripes supply speed and recognition. Condensed typography supplies technical authority. Ivory and workshop black keep it human rather than clinical.
- 01 Direct
- 02 Technical
- 03 Human
03 / Website
The work first.
The sales pitch second.
The website behaves like the workshop: clear about the process, precise about the detail and uninterested in empty promises.
Visit the complete website ↗
04 / Responsive system
Built for the hand.
Not squeezed into it.
The mobile experience keeps the same authority without reducing the desktop site to a narrow stack. Navigation, proof and the route to a quote are reconsidered for the smaller surface.
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01
Immediate routesSpecialisms and enquiries remain within reach.
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02
Editorial hierarchyLarge type still leads without obscuring the work.
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03
Full-colour proofCraft photography keeps its detail, warmth and credibility.
05 / Outcome
A platform with
its own gravity.
05B / Results
Distinct by design
A visual identity recognisable before the name needs explaining.
Clear by default
Specialist services translated into a direct, navigable customer journey.
Ready for enquiries
A focused platform built to turn trust and attention into useful conversations.
Enough looking.
View the AJS Autocraft website ↗