01 Services / Full current
Strategy. Identity. Websites.
Ritual Damage is a founder-led consultancy for specialist businesses. Strategy, identity, responsive web design and front-end development are handled together, from the first question to the live site.
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01
Strategy and consultancy
We define the audience, commercial problem, position, proof, content priorities and the job the website needs to do before design begins.
- Audience and proposition
- Competitive position
- Website purpose
- Content priorities
- User journeys
- Platform and hosting choices
- Project scope
- Creative direction
- Existing website review
02
Brand identity and art direction
A recognisable visual and verbal system is built around the business, then applied consistently across its website and communications.
- Visual identity
- Typography
- Colour
- Logo systems
- Tone and language
- Art direction
- Digital application
03
Website design
The website is designed from the content outward, with clear hierarchy, purposeful interaction and responsive layouts shaped around real user journeys.
- Bespoke website design
- Information hierarchy
- Responsive layouts
- Interaction
- Accessibility
- Content-led design
- Mobile experience
04
Front-end development
The production website is built in-house using clean HTML, CSS and JavaScript, then tested across devices for accessibility, performance and reliability.
- HTML
- CSS
- JavaScript
- Responsive behaviour
- Accessibility
- Browser testing
- Performance
- Animation
- Cloudflare hosting and deployment
- Maintenance
05
Technical SEO foundations
Technical search foundations are built into the structure from the beginning. Semantic HTML, metadata, internal links, performance and indexability help search engines understand the site without pretending that technical setup alone guarantees rankings.
- Semantic HTML
- Heading and content hierarchy
- Page titles and descriptions
- Canonical URLs
- XML sitemap
- Structured data
- Internal linking
- Image optimisation
- Mobile usability
- Performance
- Search Console setup foundations
02 Process
Find.
Form.
Release.
01Find the tension
Define the commercial problem, audience, position, proof and the job the website needs to do.
02Give it form
Shape the proposition, identity, content structure and responsive experience around one clear idea.
03Release it
Build the production site, test it across devices, launch it and refine what real use reveals.